As a collective group of designers, entrepreneurs, and consumers we view design as our most powerful tool to bring about the next industrial revolution: Sustainable Capitalism, a movement focused on total system efficiency and long-term value. Why?
Because it makes smart business sense.

Companies can and should minimize their eco-footprint while increasing their bottom line.

At today’s rate of population and industry growth, natural resources are increasingly limited. Planned obsolescence is an outdated strategy that is as irresponsible as dumping chemical runoff into rivers. Well-designed products are not just beautiful; they are crafted to last a lifetime and adapt to changes in lifestyle. You don’t just buy a Designed for Life™ product. You invest in it.

We value products built for life. For real life. For your whole life
Shawn Nelson – Founder