If an item cannot be maintained – in part, or in full – it’s likely to meet its demise much sooner than intended. Designed for Life products are thoughtfully engineered...
Read More
If you don’t love it, you won’t keep it. Viscerally pleasing design is a hallmark of the Designed for Life approach. Fads, trends, or limited editions are incorporated in transient...
Read More
It is critical for everyone to understand that designers have power to define the physical world we live in. Our constructed environments are the result of the decisions some designers...
Read More
We are in the middle of a crisis. A crisis that has put on pause many aspects of our lives. This pause makes us think and perhaps question things around...
Read More
The coronavirus outbreak is a complete human catastrophe having major impact on the global economy. As a product designer and CEO of Lovesac, my brand is feeling the strain as...
Read More
Our first goal is to simply get the word out for Sactionals. There is truly a better way to couch! With less than 2% awareness in the most prolific consumer...
Read More
A Designed For Life approach to design does not come without a cost. It literally costs us just a bit more for us to use recycled fiber in our Sactionals...
Read More
Nearly every serious brand or product has some sort of “green” message these days. While this is a positive thing, unfortunately, much of it is just messaging, and in most...
Read More
As we began to gain traction as a business and have some success, in about 2015, I observed from people’s photographs posted on Instagram and comments on social media that...
Read More
This globe has limited resources. Businesspeople, merchandisers, and marketers have created systems and cycles to drive unlimited sales growth in most product categories, irrespective of natural consumer demand. Planned obsolescence...
Read More