Our first goal is to simply get the word out for Sactionals. There is truly a better way to couch! With less than 2% awareness in the most prolific consumer...
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A Designed For Life approach to design does not come without a cost. It literally costs us just a bit more for us to use recycled fiber in our Sactionals...
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Nearly every serious brand or product has some sort of “green” message these days. While this is a positive thing, unfortunately, much of it is just messaging, and in most...
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As we began to gain traction as a business and have some success, in about 2015, I observed from people’s photographs posted on Instagram and comments on social media that...
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This globe has limited resources. Businesspeople, merchandisers, and marketers have created systems and cycles to drive unlimited sales growth in most product categories, irrespective of natural consumer demand. Planned obsolescence...
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With consumers becoming more conscious of eco-friendly products and production, more companies are offering goods that have been upcycled—made from byproducts or unwanted materials that have been creatively reused. A phrase coined by William McDonough in one of my favorite books aptly titled, “The Upcycle,” Upcycling is a great way to practice sustainability, and in some cases, it even results in better supply-chain methods. From home furnishings to clothing and jewelry to the upholstery on car seats, upcycled products are available in a wide range of markets, and knowing about them can help you become a smarter consumer. Here are…
When energy-saving lighting first hit the market, many of them were less than luminary in terms of style and cost-not to mention that ghastly glow. But awareness around efficiency has spread, even at the mass level: In 2012, the Montreal hockey arena, Bell Centre, replaced its old bulbs with 140 LEDs. The same year, New York City’s Central Park completed a massive installation of 1,600 LEDs. Companies have developed better energy-efficient alternatives for the home, too. The British company Plumen, for example, offers high-design, low-energy light bulbs, pendants, chandeliers, and shades at affordable prices. (They ship to the U.S. with…
As the year ramps up, we checked in on one of the most inspiring campaigns of 2017. The United Nations designated 2017 as the International Year of Sustainable Tourism for Development to bring awareness to travel and sustainability among the public and private sector decision-makers. Tourism, the largest export category in many developing countries, now accounts for 10% of world GDP as well as one in every eleven jobs. Changing how we travel impacts our planet—and big-name companies are leading the charge with impressive initiatives. In the sector of airline travel, JetBlue bought 330,000 million gallons of biofuel (made from…
Faced with the problems of both plastic waste proliferating in her neighborhoods and the lack of book bags for the local children, social entrepreneur Thato Kgatlanye set out to create a business that addressed these in a way that could make a difference as well as a profit. What emerged was Repurpose Schoolbags, a company with a product that uses recycled plastic…
The subject of raw materials vs. recycled materials is a constant debate in product development. Many times the cost of recycled material is higher on paper than using raw material, which can push companies to use new resources to maintain a better margin. But what happens when the value of using recycled materials goes beyond the bottom line and starts positively impacting the world? Shoemaker Adidas teamed up with Parley for the Oceans to address this very issue. Parley is an organization which is dedicated to the preservation of the oceans through clean up initiatives, awareness campaigns, and partnerships with…