Core Philosophy

Our first goal is to simply get the word out for Sactionals. There is truly a better way to couch! With less than 2% awareness in the most prolific consumer...

A Designed For Life approach to design does not come without a cost. It literally costs us just a bit more for us to use recycled fiber in our Sactionals...

Nearly every serious brand or product has some sort of “green” message these days. While this is a positive thing, unfortunately, much of it is just messaging, and in most...

As we began to gain traction as a business and have some success, in about 2015, I observed from people’s photographs posted on Instagram and comments on social media that...

This globe has limited resources. Businesspeople, merchandisers, and marketers have created systems and cycles to drive unlimited sales growth in most product categories, irrespective of natural consumer demand. Planned obsolescence...