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Retail & Marketing

Adidas x Parley for the Oceans: From Trash to Trainers

By | DFL Philosophy, Retail & Marketing, Sustainability | No Comments

The subject of raw materials vs. recycled materials is a constant debate in product development. Many times the cost of recycled material is higher on paper than using raw material, which can push companies to use new resources to maintain a better margin. But what happens when the value of using recycled materials goes beyond the bottom line and starts positively impacting the world? Shoemaker Adidas teamed up with Parley for the Oceans to address this very issue. Parley is an organization which is dedicated to the preservation of the oceans through clean up initiatives, awareness campaigns, and partnerships with…

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We’re Committed–Its Written on Our Walls

By | DFL Philosophy, On Lovesac, Retail & Marketing, Sustainability, Vlog Posts | No Comments

My latest VLOG post takes us to Detroit, Michigan, where at our newest store opening I get the chance to walk you through the concepts behind the new Lovesac tech-enabled showroom design, as well as an explanation of Designed For Life as it pertains to our furniture. Thank you to Prophet Design, NYC for their help designing our new digs. The showroom walk-through begins at 5’17”. The second most exciting thing about these new Lovesac tech-enabled showrooms is the use of wireless and digital technology throughout. The most exciting technology is of course Sactionals. Our two key proprietary technologies:  Geometric Modularity and Segmented…

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