As we began to gain traction as a business and have some success, in about 2015, I observed from people’s photographs posted on Instagram and comments on social media that they were living differently with their Lovesac furniture than they did with other furniture.

As we began to gain traction as a business and have some success, in about 2015, I observed from people’s photographs posted on Instagram and comments on social media that they were living differently with their Lovesac furniture than they did with other furniture.

People with Lovesac furniture seemed more free to eat, sleep, lounge, crowd, wrestle, dog, cat, or even jump on their furniture without worry as evidence by their own photographs posted. People would show off their reconfigurations and clever life-hack solutions using our products. This got me thinking: “What is so different about our couches from others that look very similar to ours and essentially do the same thing—allow people to sit comfortably?” What I saw in those photos was life—real life—not that staged, perfect-family, perfect-décor, perfect-children, perfect-dog kind of over-merchandised life depicted in product catalogs everywhere.

Life perfectly lived? … or a life perfectly lived!

It finally occurred to me that maybe the unique attributes of Sactionals allowed people to live differently, without worry, for they could wash it, change it, rearrange it, repair it, upgrade it…and thereby keep it longer, to support their life, on their own terms. This built-in sustainable nature of our products gave rise to the philosophy, and the need to get totally committed to “sustainability” on a holistic level just became undeniably apparent. What most companies think of as being “sustainable” is just one aspect of how we actually deliver sustainability through our products and business model.

There is an Iroquois phrase that we have adopted at Lovesac as one of our 5 guiding principles: “We are borrowing this earth from our children.” I have four children, and as any parent can tell you, my outlook on life has changed completely through the lens of my love for them and my concern for their future. What a powerful and humbling notion that Iroquois phrase is! It is hard to not feel like a pig when reflecting on how we live today, the scale of mankind, our globalized economy, how much natural resource we consume, and how conscious we should all be toward finding a better way.

The fact that most of the stuff we buy is harvested in one way or another out of the earth, manufactured utilizing great energy in some foreign land, packaged for shipping, diesel fuel propelled around the globe, offloaded, transported, stored, picked, re-packed, and shipped via gasoline to its final destination only to be peeled out of layers of packaging meant for discard or energy-sucking recycling so “it” (the product we just had to have) can be used. It will then inevitably be condemned as out of style, or out of service, or out of favor, only to be discarded and replaced. What is this strange existence? We are borrowing this earth, and all the things we take from it, from our children. How do we plan to return it to them?

Shawn

About Shawn

Founder & CEO of Lovesac, a Designed for Life furniture company. I have a goal of building products that are truly sustainable. Would you believe, I won a $1 million investment on Fox’s “Rebel Billionaire” show in 2005 and became President of Virgin Worldwide with Richard Branson’s companies for a time. Since then, I'm growing Lovesac to a 65+ store chain, recognized in Furniture Today as America’s fastest growing furniture retailer. I'm becoming known for my invention of Sactionals® Lovesac’s industry-disruptive sofa invention. Check out my vlog on YouTube! Get Off The Couch, with Shawn Nelson of Lovesac

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