We’re borrowing this earth from our children.

 

Capitalism and sustainability need not be at odds.

 

Modern business practices and consumer behavior are simply unsustainable.

 

A Path to Sustainable Capitalism™

We enable mankind to consume less by inspiring companies to design better.

Unsustainability Stems From Bad Accounting

By | Sustainability, Uncategorized, Vlog Posts | No Comments

One of my top 3 most inspiring books of all time is: Natural Capitalism, by Paul Hawken. This book played a huge role in the development of the Designed For Life philosophy, as well as in shaping my own life and behaviors. It is the subject if my most recent CEO blog post for #TextbookTuesday, where I discuss the content of whatever I’m reading at the time. Natural Capitalism is the kind of book that leaves the reader forever changed. This book is not just a bleeding-heart pleading with society to live better. It is both a rigorous empirical study…

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Buy Less, Buy Better

By | DFL Philosophy, Sustainability, Vlog Posts | No Comments

Recycle. Compost. Separate our trash. Buy local. Buy organic. Use public transit. Go solar. Go diesel. Go electric. Go chemical free. Use motion-switched lighting. Don’t use lighting. Shop vintage. Re-use. Re-purpose. Grow your own. Eat no beef. Just don’t eat…. There are myriad ways that we should all live better. Its exhausting. But we are believers, so we fight the fight. This week’s “Sustainable Saturday” Get Off the Couch vlog post shares one key way that we can quite easily live a bit more sustainably: Buy less, and buy better. While there are lots of ways to interpret “buy better,”…

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The ROOT of why Designed For Life is My Mission

By | DFL Philosophy, Vlog Posts | No Comments

There are 10,000 NGO’s, not-for-profits, well-intentioned organizations and charities addressing the myriad ills this world has succumbed to. I believe that most are addressing symptoms, and that this issue is the root cause for most of them.  Sadly, this issue is a complex one–an issue that many people just don’t have the patience or even outlet to understand–let alone the means to feel like they can change it. Designed For Life can play a part in changing it. So can you. Please watch this episode of my daily blog to understand: ARE YOU A MAKER OR A TAKER?  — (buy the book) Don’t…

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We’re Committed–Its Written on Our Walls

By | DFL Philosophy, On Lovesac, Retail & Marketing, Sustainability, Vlog Posts | No Comments

My latest VLOG post takes us to Detroit, Michigan, where at our newest store opening I get the chance to walk you through the concepts behind the new Lovesac tech-enabled showroom design, as well as an explanation of Designed For Life as it pertains to our furniture. Thank you to Prophet Design, NYC for their help designing our new digs. The showroom walk-through begins at 5’17”. The second most exciting thing about these new Lovesac tech-enabled showrooms is the use of wireless and digital technology throughout. The most exciting technology is of course Sactionals. Our two key proprietary technologies:  Geometric Modularity and Segmented…

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Daily Vlog Post #1 – Get Off the Couch

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I’m starting a vlog! Seems like the thing to do. Its called “Get Off the Couch” and its all about my personal business philosophy on entrepreneurship and making things happen! The Shawn Nelson, founder of Lovesac, way of doing business. Please subscribe on YouTube and show some love. I’d love to hear from you there. Comment, ask questions, and I’d be happy to address them. Enjoy episode #1 – THROW ME IN THE LOVESAC We build products for life. For real life. For your whole life. — Shawn

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Discovery of the Designed For Life Theory

By | DFL Book Manuscript, DFL Philosophy, Vlog Posts | No Comments

  Vanilla Like every foundational theory, Designed For Life was not conceived, or created; it was first observed, or discovered. It was the fabled apple that fell on the head of Newton which led to his discovery of gravitational theory. It was the imagination of Einstein which allowed him to ride on a beam of light and observe the effects that his special theory of relativity had on space, time, and gravity—thereby building on Newtonian “knowledge” already accepted to be true. In our case, it was a couch, of all things, that led to the discovery of this Designed For…

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