This globe has limited resources. Businesspeople, merchandisers, and marketers have created systems and cycles to drive unlimited sales growth in most product categories, irrespective of natural consumer demand. Planned obsolescence is an outdated business strategy that is totally irresponsible, yet absolutely real, intentional, destructive to the earth’s resources, and unnecessary were it not for the blind pursuit of corporate growth.

This globe has limited resources. Businesspeople, merchandisers, and marketers have created systems and cycles to drive unlimited sales growth in most product categories, irrespective of natural consumer demand. Planned obsolescence is an outdated business strategy that is totally irresponsible, yet absolutely real, intentional, destructive to the earth’s resources, and unnecessary were it not for the blind pursuit of corporate growth.

Before planned obsolescence was a policy, auto manufacturers were the pioneers of generating artificial need and desire.

In the 1930’s planned obsolescence was introduced as a concept and encouraged by the US Government to help lift the economy out of the great depression. They even proposed putting legal limits on the shelf-life of products to enforce the concept. By the 1950’s, economic guru Brooks Stevens is lauded for his work in championing planned obsolescence and celebrated it as a strategy for the “greater industrial good, revenue, and economic growth.” Today, we hardly noticed that nearly every long-accepted seasonal cadence and best-practice marketing strategy is geared toward convincing us that this or that product that we still own is tired, old, out-of-date, out-of-favor, out-of-style, or less desirable than something new. It is true because we are convinced it is true, or because its obsolescence was actually engineered into the product itself—intentionally resulting in its demise. We all know this to be true, yet we accept it because “its just the way they do things.”

At Lovesac, we have committed to a “Designed for Life” philosophy: We make furniture that is built to last a lifetime and designed to evolve as life changes for the user. We also are in relentless the pursuit of awareness and acceptance for these products to drive our own corporate success—however, if we are successful, then in the long run there will be fewer couches sold on planet earth because our products actually could last a lifetime or beyond! It is not just because our products are built well—but because by designing all kinds of “evolutionary” features into the product, even superficial needs like one’s changing personal tastes in color, fabric, shape, or style can be modulated. More practical needs—some that are unpredictable at the time of purchase but will arise over time are also addressed. Needs like the ability to grow, shrink, add to, split up, relocate, redeploy, repair, replace, upgrade, improve, or simply wash one’s couch are all addressed by our Sactionals product, as an example.

 
 
 
 
 
 
 
 
 
 
 

Sactionals, ever evolving components to our ever evolving lives.

Only DFL products, along with dedicated business models to support the user, are designed to address all of these needs, and the more users we can convince to spend their money on DFL products, the more powerful our brand becomes, the more couches we sell, and ultimately there can be fewer couches sold overall as the user need not discard their old one every few years anymore. Our stated goal at Lovesac is, “To inspire mankind to buy less, and buy better.”

shawn

About shawn

Founder & CEO of Lovesac, a Designed for Life furniture company. I have a goal of building products that are truly sustainable. Would you believe, I won a $1 million investment on Fox’s “Rebel Billionaire” show in 2005 and became President of Virgin Worldwide with Richard Branson’s companies for a time. Since then, I'm growing Lovesac to a 65+ store chain, recognized in Furniture Today as America’s fastest growing furniture retailer. I'm becoming known for my invention of Sactionals® Lovesac’s industry-disruptive sofa invention. Check out my vlog on YouTube! Get Off The Couch, with Shawn Nelson of Lovesac

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