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Adidas x Parley for the Oceans: From Trash to Trainers

By | DFL Philosophy, Retail & Marketing, Sustainability | No Comments

The subject of raw materials vs. recycled materials is a constant debate in product development. Many times the cost of recycled material is higher on paper than using raw material, which can push companies to use new resources to maintain a better margin. But what happens when the value of using recycled materials goes beyond the bottom line and starts positively impacting the world? Shoemaker Adidas teamed up with Parley for the Oceans to address this very issue. Parley is an organization which is dedicated to the preservation of the oceans through clean up initiatives, awareness campaigns, and partnerships with…

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